Let the breakfast games begin

The ultimate breakfast showdown is on. Complete missions in the First Watch app to unlock breakfast rewards and enter to win First Watch for a year, plus official Traitors swag. And don't forget to tune in as everyday Americans enter the ultimate game of deception in The Traitors: New Blood, Thursdays at 8/7c on NBC and next day on Peacock.

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Free First Watch for a Year

Complete Missions. Win Big.

Finish each mission to unlock sweepstakes entries and instant perks. Every mission completed = more chances to win.

One lucky winner will score free First Watch breakfast for a year, plus official Traitors swag to use while plotting your next brunch. Enter your email, download the app and let the games begin.

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The Missions

Four Missions.
Two Weeks Each.

A new mission drops every two weeks throughout the season. Hunt for clues, reveal the mystery word and unlock perks and sweepstakes entries with each win. The more you play, the more you earn. Are you game?

 

First Mission Starts: 9/17

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Mission 01

Find the capital letter hidden throughout our Traitors menu and unscramble to reveal the mystery word

A puff of smoke surrounded by scrambled letters to unscramble for this mission (L, A, S, E, C, T), amid smaller lowercase filler letters (g, z, q, f, E)

Sept 17 - Oct 1

The Traitors host handing to you a wax-sealed envelope, flanked by two hooded Traitors, with the NBC and Peacock logos

Stay in the Game

Sign up for exclusive clues, mission updates and First Watch x The Traitors: New Blood news.

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By submitting the following form, you are opting-in to receive communication from First Watch. To participate in the First Watch x The Traitors: New Blood missions and sweepstakes you must download and be logged in to the First Watch app. Additional Terms apply.

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Let the games begin!

You’re now signed up to receive First Watch x The Traitors: New Blood news and updates. To play the game, scan the QR Code to download the app and start your first mission.To play the game, download the app and start your first mission.

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By submitting the following form, you will be entered one time for the 2026 First Watch & Traitors Sweepstakes. Submission means you also consent to receiving future communication from First Watch. Limit one entry per email. Additional Terms apply.

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The First Watch app

The First Watch app is the place to get into the game!

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