Gift Card Policy

Last Updated on: 5/19/2026

Terms and Conditions

The following are the Terms and Conditions of the physical gift cards and electronic gift cards including electronic gift cards delivered by email or text message and eligible electronic gift cards added to Apple Wallet or Google Wallet (each, a “Gift Card”) distributed by First Watch Restaurants, Inc. (“FWRI”) and its affiliates (collectively, “First Watch”). Please read these Terms and Conditions carefully and keep it for your records as binding contractual terms between you and First Watch. By purchasing, accepting or using a Gift Card, you agree to be bound by these Terms and Conditions as well as the other binding Terms of Use and Privacy Policy referenced on firstwatch.com (collectively, the “Agreement”). You agree that First Watch may provide notices, disclosures, amendments to this Agreement, and other information relating to Gift Cards by electronic means, including by posting such materials on firstwatch.com by email to the email address associated with the Gift Card purchase or delivery, by text message to the mobile phone number associated with the Gift Card delivery, or through a digital wallet in which the Gift Card has been stored.

Card Issuer

Each Gift Card distributed by First Watch is issued by FWRI. To contact FWRI directly, please email [email protected].

As the card issuer, FWRI is the sole obligor with respect to the Gift Cards. FWRI may delegate its obligations. Upon that event, the delegatee could become the card issuer of the Gift Cards and the sole obligor on the Gift Cards, such that FWRI would cease to be an obligor with respect to the Gift Cards. Any such delegation could occur without notice to the card owners. If the terms and conditions so provide, the delegation will be without recourse to FWRI. Gift Cards are redeemable by card owners for goods and services at participating and authorized First Watch locations within the U.S.A. Gift Cards are not usable to buy other gift cards or other account-type vehicles (e.g., credit cards). For information on First Watch and its locations, visit www.firstwatch.com. Remember that the initial available balance on your Gift Card will be an amount set at the time of activation and/or purchase. Thereafter, the available balance will be reduced by each use of the card or as otherwise provided in these terms and conditions, subject to any applicable state law. If you use your Gift Card, the remaining balance will not be paid in cash to you, except where required by law. You will be able to use the remaining balance on the Gift Card to purchase additional goods and services. Any purchase amount greater than the available balance of your Gift Card must be paid with an alternative method of payment (for example, through use of a credit card). Gift Cards do not permit any type of cash transactions, have no cash value, do not constitute legal tender, are not credit or debit cards, do not accrue interest, and are not transferable, returnable or refundable for cash, except in states where such refunds are required by law. In states that require cash redemption for remaining Gift Card balances below a specified dollar threshold, holders of Gift Cards, including those delivered by text message or added to a digital wallet, may request cash redemption by visiting a participating First Watch location or by contacting Customer Support. Cash redemption requests will be processed in accordance with applicable state law. Gift Cards have no expiration date or dormancy fees. Any tampering or manipulation of a Gift Card, or any unauthorized access thereof, prior to proper activation or authorization is unlawful and against the terms and conditions of this Gift Card. First Watch reserves the right, without notice to you, to void or deactivate Gift Cards without a refund, retain all funds associated with the Gift Card, request alternative forms of payment, suspend or terminate the ability to purchase goods or services at First Watch, and void or cancel orders if First Watch suspects a Gift Card was obtained or used unlawfully, fraudulently, or otherwise in violation of these terms. Without limiting the foregoing, if a Gift Card purchase is subject to a chargeback, payment dispute, reversal, or dishonored payment, First Watch reserves the right to cancel the affected Gift Card, suspend or revoke the remaining balance, and decline to honor any pending or future redemption of such Gift Card. Any balance retained by First Watch in connection with a chargeback, payment dispute, reversal, or dishonored payment may be applied, to the extent permitted by applicable law, to offset losses, chargebacks, processing fees, or other liabilities incurred by First Watch or its payment processors, card networks, or financial institutions. First Watch will have no obligation to replace or reissue a Gift Card that has been cancelled or suspended under this provision. Resale of First Watch Gift Cards is strictly prohibited without First Watch’s written consent. First Watch approval required to advertise First Watch Gift Cards. First Watch expressly reserves the right to refuse to honor any Gift Card or offer a Gift Card for sale where it is reasonable to suspect fraud in connection therewith. First Watch retains the right to refuse to honor a Gift Card to the extent that its current business has terminated. First Watch is not responsible for any use of a Gift Card in contravention of these Terms and Conditions.

Maximum Card Value

The maximum value that may be associated with any one individual may not exceed one hundred dollars ($100.00) per day for online gift card orders or eGift card orders, and the maximum reload (if allowed) on such cards shall not exceed $100. Gift Cards over $100 must be purchased at a First Watch restaurant and can be reloaded up to a maximum amount $250. Gift Cards purchased outside of a First Watch restaurant will have a set value of $25, or if applicable and (if allowed to reload), a maximum value of $200.00. If any further assistance is needed for the gift card type, contact our Customer Service team at [email protected].

Purchases Final

All Gift Card sales are final and no refunds for purchases of Gift Cards will be issued. Please review your order carefully before submitting. Ownership and risk of loss of Gift Cards passes to the purchaser or designated recipient as soon as we send confirmation of order. First Watch is not responsible for Gift Cards that are not deliverable due to a failure to enter accurate recipient email addresses or mobile phone numbers, mobile carrier or service-provider filtering, network failure or delay, device incompatibility, or recipient deletion or loss of electronic cards, emails, text messages, links or wallet passes. If your Gift Card or Gift Card carrier design choice is unavailable, an available design will be substituted.

View Your Balance

It is important that you track the amount remaining on your Gift Card. You can check your balance online at https://firstwatchstore.wgiftcard.com/rbc/firstwatch_resp or by phone at 888-892-3813. To view your Gift Card balance online follow the instructions on the screen. You will need your Gift Card number, and in some cases, the pin or access number to check the balance on your Gift Card. When checking Gift Card balances, recognize that current balances are an estimate only. In most cases, the balance is adjusted when you make a purchase online or at a restaurant, but there may be occasions when the updated balance is delayed for a period of time. The balance shown in Apple Wallet or Google Wallet may not always reflect the most current available balance. For the most current balance information, use the online and phone balance inquiry methods described in this section. Any use of a “bot” or other computer program to check card balances is prohibited.

Lost, Stolen or Damaged Gift Cards

Gift Cards have value and should be safeguarded accordingly. First Watch is not responsible for (1) lost, stolen, altered, defaced or damaged Gift Cards or for any loss of access to an electronic Gift Card resulting from deletion, loss or inaccessibility of the email, text message, link, wallet pass, or other delivery medium through which the electronic Gift Card was provided (and you bear the sole risk in such circumstances); (2) unauthorized access to or use of a Gift Card resulting from access to a recipient’s mobile device or digital wallet; (3) use of any Gift Cards by third parties; or (4) Gift Cards that are not deliverable due to a failure to enter accurate addresses for the recipient.

In certain circumstances, if your Gift Card is lost or stolen, FWRI, in its sole discretion, may replace the remaining gift card balance via a new Gift Card, determined at the time of our acknowledgement of your notification. Visit our website or [email protected] to report the loss of a Gift Card.

Subject to acceptable proof of ownership, First Watch will make reasonable efforts to disable a lost or stolen Gift Card from further use. If you are unable to provide us with the Gift Card number or other relevant information, then we will be unable to lock the Gift Card or replace the Gift Card.

You may request a replacement Gift Card for a lost, stolen or damaged Gift Card. A replacement Gift Card will not be issued unless you present adequate proof of purchase, the Gift Card number, the damaged Gift Card (in the case of a damaged Gift Card) and your verifiable identification. Requests to replace a Gift Card may be denied in the event we suspect fraudulent or unlawful activity or improper use. If the replacement is approved, a new Gift Card will be issued and activated in the amount remaining on the cancelled Gift Card, if any, at the time of our acknowledgement of your notification. Replacements may take up to 15 days to process.

Unclaimed Property

If you have not used your Gift Card within a time period set by state law, the unused Gift Card balance may become subject to escheat under various state unclaimed property statutes. These time periods set by state law usually are two, three or five-year periods. If the remaining Gift Card balance becomes unclaimed property subject to a state unclaimed property law, FWRI may be required to escheat the Gift Card balance to a state in an amount and at the time required by state law. At that time, you may lose the ability to use your Gift Card. If this occurs with respect to your Gift Card, you may inquire about the status of your Gift Card by contacting FWRI.

Accurate Information

Purchaser is solely responsible for providing accurate recipient contact information, including email addresses and mobile phone numbers, and for ensuring that they are authorized to provide such information for Gift Card delivery purposes. Please check to make sure the email address and/or mobile phone number of the recipient is correct and contact Customer Service Guest Experience if you suspect the recipient did not receive their Gift Card. Should a Gift Card be returned to us or fail to be delivered due to inaccurate delivery information for the recipient, we will attempt to contact you for a valid email address or mobile phone number. If we are unable to contact you within five (5) days, your order will be canceled.

Delivery Information

When ordering online, you will need to log on from an IP address in the United States and use a credit card issued in the United States. Electronic Gift Cards may be delivered by email or by text message to the email address or mobile phone number provided by the purchaser. By selecting text-message delivery, you represent that you are authorized to provide the recipient’s mobile phone number for delivery of the Gift Card and any associated gift message. Text-message delivery is available only to mobile phone numbers capable of receiving text messages and may be subject to carrier or device limitations. Message and data rates may apply. Eligible electronic Gift Cards may also be added to Apple Wallet or Google Wallet on compatible devices. Availability and functionality of Apple Wallet or Google Wallet may vary based on device compatibility, operating system, network connectivity, and the applicable wallet provider. Apple Wallet and Google Wallet are third-party services not controlled by First Watch, and your use of those services is subject to the applicable third-party terms and privacy practices. Adding a Gift Card to Apple Wallet or Google Wallet does not change the terms applicable to the Gift Card. First Watch does not control the availability, functionality, or performance of any mobile wallet and is not responsible for errors, delays, or inaccuracies in wallet display.

Where a Gift Card is delivered via text message, the purchaser represents and warrants that they have obtained the recipient’s consent to receive such message at the mobile number provided. The purchaser’s provision of the recipient’s mobile number constitutes the purchaser’s representation that the recipient has consented to receive such message. Gift Card delivery messages are intended solely to facilitate delivery of a purchased Gift Card and are not sent for marketing or promotional purposes. First Watch does not use the recipient’s mobile number for follow-up messages, marketing, or any other purpose unless the recipient separately opts in. Message and data rates may apply. Delivery may be subject to carrier limitations, filtering, or delays.

For electronic Gift Cards (including those delivered via email, text message, or mobile wallet), all required disclosures, including applicable terms, conditions, and balance information, are provided on or through the electronic Gift Card or associated digital interface made available to the recipient at the time of delivery. Recipients should retain a copy of such information for their records.

Requirements for Gift Card Purchasers

Your billing address must match the address to which your credit card statement is mailed. First Watch may impose limits on the dollar amount or number of Gift Cards that may be purchased per individual, household, account, email address, mobile phone number, device, payment method, or transaction, including limits on daily or aggregate purchases. Such limits may vary by sales channel, payment method, or jurisdiction and may be modified by First Watch from time to time in its sole discretion. Orders of Gift Cards are subject to a process that compares purchaser information with information about the purchaser provided by the purchaser’s financial institution. A purchase may be declined for one of the following reasons: (1) Your billing address does not match the address listed as the billing address for your credit card; or (2) You have exceeded a dollar purchase limit or defined number of cards within a seven (7) day period, or (3) other credit card related reasons for transaction declines such as an invalid or cancelled credit card.

Reasons for Failed Delivery of Electronic Gift Cards

If you have confirmed the recipient’s email address or mobile phone number but the Gift Card has not been received within a reasonable period of time after the requested delivery date, the following is a list of the most common reasons why delivery may have failed: (1) Firewall or Spam filter blocked email or routed it to a bulk/spam folder; (2) Email inbox is over size limit, (3) Invalid email address, (4) invalid, unsupported or non-text-capable mobile phone number; (5) mobile carrier blocking or filtering, or network failure or delay; or (6) recipient device settings or incompatibility prevented receipt or display of the text message or linked electronic Gift Card.

Payment Methods

First Watch Gift Cards may be paid for with a valid VISA, MasterCard or American Express.

Personalized Messaging

If you wish to add a personal message to a personalized Gift Card, simply type your message in the message field on the Gift Card preview screen. Personal messages are limited in length to the space provided on the Gift Card. For Gift Cards delivered by text message, personal messages are further limited by the character constraints of SMS delivery and may be truncated or abbreviated to fit within message-length limits. There is no additional charge to include a personalized message. We don’t read every gift message, but if we do find inappropriate, offensive or otherwise objectionable messages, we reserve the right to cancel the order. Purchaser is responsible for all spelling accuracies on the personal messages.

Data Collection and Privacy

When you purchase or receive a Gift Card, First Watch and its service providers may collect, use, and retain personal information, including email addresses and mobile phone numbers, for the purpose of delivering, activating, managing, and servicing Gift Cards. Mobile phone numbers provided for Gift Card delivery are not used for marketing or promotional communications unless the recipient separately provides consent. If you add an electronic Gift Card to Apple Wallet or Google Wallet, certain information (such as Gift Card number and balance) will be shared with Apple or Google, as applicable, solely to enable the wallet functionality. First Watch does not control and is not responsible for the data practices of Apple, Google, or your mobile carrier; your use of those third-party services is governed by their respective terms of service and privacy policies. For more information about how First Watch collects, uses, and protects your personal information, please review the Privacy Policy at firstwatch.com. Where applicable, you may have rights under state consumer privacy laws (including the California Consumer Privacy Act, as amended) to request access to, deletion of, or information about the personal data we collect in connection with Gift Card transactions.

Limitation of Liability; Sole Remedy

To the fullest extent permitted by applicable law, First Watch disclaims all warranties of any kind, express, implied, or statutory, with respect to the First Watch GIFT CARD program (including those related to merchantability, fitness for a particular purpose, and non-infringement and those arising out of any course of dealing, usage or trade). To the fullest extent permitted by applicable law, First Watch will not be liable for any indirect, special, incidental, punitive, or consequential damages or losses (including for the indirect loss of profit, revenue or data) arising out of or in connection with the First Watch GIFT CARD program, however caused, and under whatever cause of action or theory of liability brought (including under any contract, negligence, or other tort theory of liability) even if advised of the possibility of such damages or losses. WITHOUT LIMITING THE FOREGOING, FIRST WATCH WILL NOT BE LIABLE FOR (A) ANY FAILURE, INTERRUPTION, OR DELAY IN TEXT MESSAGE OR EMAIL DELIVERY CAUSED BY MOBILE CARRIERS, INTERNET SERVICE PROVIDERS, SPAM FILTERS, OR NETWORK OUTAGES; (B) ANY LOSS OF ACCESS TO A GIFT CARD RESULTING FROM A MALFUNCTION, DISCONTINUATION, OR CHANGE IN FUNCTIONALITY OF APPLE WALLET, GOOGLE WALLET, OR ANY OTHER THIRD-PARTY DIGITAL WALLET SERVICE; (C) ANY UNAUTHORIZED ACCESS TO OR USE OF A GIFT CARD RESULTING FROM COMPROMISE OF THE RECIPIENT’S EMAIL ACCOUNT, MOBILE DEVICE, OR DIGITAL WALLET; (D) ANY FAILURE OF A RECIPIENT TO RECEIVE OR ACCESS A GIFT CARD DUE TO INACCURATE OR INCOMPLETE CONTACT INFORMATION PROVIDED BY THE PURCHASER. CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU ARE ENTITLED TO ANY APPLICABLE RIGHTS UNDER STATE LAW. IF A GIFT CARD NUMBER IS NON-FUNCTIONAL OR YOU HAVE ANY OTHER CLAIM APPLICABLE YOUR GIFT CARD, YOUR SOLE REMEDY, AND OUR SOLE LIABILITY, SHALL BE A REPLACEMENT GIFT CARD LOADED WITH THE VALUE OF THE UNUSED PORTION OF YOUR GIFT CARD.

First Watch Gift Card Guest Experience

If you need assistance with any aspect of your Gift Card, please contact Customer Support by emailing [email protected] or calling 888-892-3813. Please have your Gift Card number, email address and/or mobile phone number and other information ready to provide to us.

Contact Customer Support if you believe you’re the victim of a scam involving First Watch Gift Cards. You can also report the scam to the Federal Trade Commission. Never share a gift card number or PIN over the phone or online, especially with someone you don’t know. Report fraud at https://reportfraud.ftc.gov/ or https://complaint.ic3.gov/.

Amendment

First Watch reserves the right to add, remove, or change any of these terms, policies, FAQs, guidelines or other terms pertaining to the First Watch Gift Cards at any time. If any term changes, First Watch will notify you by posting an update on firstwatch.com or by other electronic means described in these Terms and Conditions. Any modifications will be effective immediately upon posting the revision and you waive any right to receive special notice of such change. By continuing to use your Gift Card, you agree to any revised terms or policies posted by us.

Dispute Resolution

ANY CLAIM, DISPUTE, OR CONTROVERSY (WHETHER IN CONTRACT, TORT, OR OTHERWISE, WHETHER PREEXISTING, PRESENT OR FUTURE, AND INCLUDING STATUTORY, COMMON LAW, INTENTIONAL TORT AND EQUITABLE CLAIMS) ARISING FROM OR RELATING TO THIS AGREEMENT, ITS INTERPRETATION, OR THE BREACH, TERMINATION OR VALIDITY THEREOF, THE RELATIONSHIPS WHICH RESULT FROM THIS AGREEMENT OR THE PURCHASE OR USE OF THE CARDS SHALL BE RESOLVED EXCLUSIVELY AND FINALLY BY BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION UNDER ITS CONSUMER ARBITRATION RULES THEN IN EFFECT. TO THE EXTENT APPLICABLE, THE ARBITRATION SHALL TAKE PLACE BEFORE ONE (1) NEUTRAL ARBITRATOR IN TAMPA, FLORIDA. THE ARBITRATION WILL BE LIMITED SOLELY TO THE DISPUTE OR CONTROVERSY BETWEEN YOU AND FIRST WATCH. NEITHER YOU NOR FIRST WATCH SHALL BE ENTITLED TO JOIN OR CONSOLIDATE CLAIMS BY OR AGAINST OTHER CUSTOMERS, OR ARBITRATE ANY CLAIM AS A REPRESENTATIVE OR CLASS ACTION OR IN A PRIVATE ATTORNEY GENERAL CAPACITY. THE INDIVIDUAL (NON-CLASS) NATURE OF THIS DISPUTE PROVISION GOES TO THE ESSENCE OF THE PARTIES’ ARBITRATION AGREEMENT.

Entire Agreement

Except as specifically stated otherwise herein, this Agreement sets forth the entire understanding of the parties relating to the subject matter hereof, and all prior understandings, written or oral, are superseded by this Agreement.