First Watch Debuts New Fall Menu

Daytime Dining leader welcomes pumpkin spice season with sweet favorites and cozy flavors, here for a limited time

BRADENTON, Fla. – August 18, 2026 – As the weather cools down, First Watch is heating things up with a new limited-time seasonal menu inspired by the flavors that make fall a favorite time of year. From the return of pumpkin spice and sweet maple to savory dishes featuring warm, Italian-inspired spices, the new seasonal menu captures the cravings that signal fall has officially arrived. The chef-driven menu is available nationwide* now through October 26, 2026.

“There’s something about fall that people look forward to all year long, from the return of pumpkin spice to the flavors that come with those cooler mornings,” said Shane Schaibly, Senior Vice President of Culinary Strategy at First Watch. “Seasonal ingredients really shine throughout this menu. In our Maple Bacon Croissant Sandwich, sweet maple, sausage and house-crafted flavors come together to deliver notes of comfort and bright spice. And of course, it wouldn’t be fall without the return of our fan-favorite pumpkin pancakes.”

First Watch’s full seasonal menu includes:

• Maple Bacon Croissant Sandwich – Million Dollar Bacon, a Jones Dairy Farm all-natural pork sausage patty, folded cage-free eggs, house-pickled jalapeños, sharp Cheddar and bacon apricot jam on a griddled, buttery croissant round. Served with freshly seasoned potatoes.
• The Godfather Breakfast Bowl – Griddled Italian pork sausage, two cage-free eggs any style and Bob’s Red Mill seasoned grits topped with lemon-dressed arugula, fresh herbs and freshly grated Parmesan. Served with a side of chopped Calabrian chilis.
• Pumpkin Pancake Breakfast – A classic, seasonal First Watch favorite – Two cage-free eggs cooked any style, Jones Dairy Farm all-natural chicken apple sausage patties and one of our signature spiced pumpkin pancakes.
• Pumpkin Spice Donuts – Warm cake donut holes tossed with pumpkin-spiced sugar and lightly dusted with powdered cinnamon sugar. Served with salted caramel and crème anglaise for dipping.
• Blazing Dragon – Fresh juice featuring strawberry, lemon, cane sugar and dragon fruit. 

First Watch’s seasonal menus embody the restaurant’s “Follow the Sun” approach to sourcing the freshest ingredients of the season. These menus change several times a year and have received national awards for their innovative, trend-forward approach.

First Watch operates more than 660 restaurants nationwide and is open seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. For more information about First Watch and its seasonal menu offerings, visit firstwatch.com.

* Not available in the Tampa Bay area and in select recently opened new restaurants.

About First Watch

First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using the freshest ingredients available. Guided by its “Follow the Sun” culinary philosophy, First Watch’s chef-driven menu rotates multiple times per year to feature the highest-quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl and signature Million Dollar Bacon. For every kid’s meal served, First Watch proudly donates a portion to organizations and causes making a positive impact to our communities – raising approximately $2.0 million to date. A recipient of many “Best Breakfast” and “Best Brunch” awards, First Watch was voted #1 Best Breakfast by Newsweek’s Readers’ Choice Awards 2025, and also named 2025 and 2024’s #1 Most Loved Workplace in America by the Best Practice Institute – an accolade most recently featured in The Wall Street Journal – after appearing on the list in 2022 and 2023, as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 660 First Watch restaurants in 33 states. For more information, visit www.firstwatch.com.

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